Want To Make Money In Apps? Develop For Business

first_imgRelated Posts Matt Asay What it Takes to Build a Highly Secure FinTech … Poverty, thy name is mobile app development.According to VisionMobile’s latest survey of over 10,000 app developers, at least half of all developers make less than $500 per app per month. Sure, there are developers who make a tidy income building mobile apps, but developers are twice as likely to make nothing at all than $10,000 per month. As ReadWrite’s Dan Rowinski writes, this has hollowed out the middle class of mobile app development. See also: Among Mobile App Developers, The Middle Class Has DisappearedBut there’s a way out for those looking to increase their odds of striking it rich in mobile: Think enterprise, not Candy Crush.Eat The RichLiving in Silicon Valley through the dot-com boom, I used to joke that I was the only person not to have made a billion dollars. I was in good company, of course, but it’s easy to forget that the perception of widespread riches doesn’t always pan out in practice.Today mobile is driving a similar feeding frenzy of IPO and acquisition riches … but it’s similarly a bust for most.We’re not talking about “poor” in the unthinking Western sense of “I can’t afford a steady stream of lattés throughout the day.” We’re talking about developers making nothing at all. It’s not an insignificant number: 24% of all mobile app developers make $0.00 from their apps. Zilch. Zip. Zero.While it’s true that 35% of the 10,000-plus app developers VisionMobile surveys are part-timers, less than half of these hobbyists make nothing, which means that there are plenty of full-time developers also earning … nothing. Meanwhile, at the other end of the spectrum, life is pretty good:• A mere 1.6% of developers earn more than $500,000 per app per month. Some make tens of millions of dollars each month;• The top 2% of app developers claim 54% of all app revenues. Another 9% claim the next 35% of app revenues while 88% of developers fight over the remaining 11% of all app revenues;• Over 80% of all app store revenues are for games, making it the most likely place to strike it rich building consumer apps.What does it take to break into the rarefied 1.6%? As VisionMobile points out, a rank-100 grossing game on iOS in the US makes about $10,000 per day. Obviously, very few developers can hope to crack the top 100. Separating The Haves From The Have-NotsBut wait! It gets worse. Developers that target Android devices stand to make less than their iOS counterparts. If a developer’s primary target is iOS devices, they have a 50% chance of making less than $500 per app per month, according to VisionMobile’s survey data. If the developer focuses on Android, that percentage jumps to 64%.Not only do Android developers bleed more at the bottom, but even their success at the top isn’t as rich as that of iOS developers. As the report highlights, 6% of Android developers make over $25,000 per app per month (with an additional 10% earning $5,000 to $25,000), compared to 11% of iOS developers bringing home more than $25,000 (and another 16% getting $5,000 to $25,000).The Consumer App TrapIt doesn’t have to be this way. No, I’m not suggesting that developers desert Android for iOS: with Android device shipments exploding and leading the way into promising markets like China, it would be foolish to ignore Android. But it’s equally foolish to fetishize consumer apps, given how poorly they pay. Sixty-seven percent of developers target consumers, with another 11% targeting individual professionals. Just 16% of app developers are focused on enterprises, yet this is where the more certain money is.How certain? Nothing is guaranteed, of course, but developers who target the enterprise are twice as likely to make $5,000 per app per month and 3 times as likely to earn over $25,000 per app per month. Given iOS penetration into 98% of the Fortune 500, it’s not surprising that enterprise developers are 2.5 times more likely to earn over $25,000 per app per month.IBM jumped on this bandwagon last week, announcing with Apple a partnership to bring its enterprise expertise to iOS devices. While some will (rightly) cringe at the thought of Lotus Notes uglifying iOS, there’s real money to be made building boring enterprise apps. Forget Friends: Build For EmployersYes, a successful consumer app arguably yields more cachet. But chasing success in consumer apps is just as likely to lead to poverty as even the most middling of successes. Even those who do strike it rich, like Candy Crush developer King.com, finds themselves on a relentless treadmill, forced to come up with more mega-hits (and mostly failing to do so, like Zynga before it). The enterprise, meanwhile, even for Android developers, remains a much safer bet. The enterprise doesn’t come with bragging rights, but it does tend to come with something that developers should value just as much—a paycheck.Lead image by Flickr user Dimitry B., CC 2.0 Role of Mobile App Analytics In-App Engagementcenter_img Tags:#mobile#mobile developers#VisionMobile Why IoT Apps are Eating Device Interfaces The Rise and Rise of Mobile Payment Technologylast_img read more

Colorado ~ Corporate Income Tax: Certain Economic Development Income Tax Credits Allowed Different Treatment

first_imgCCH Tax Day ReportColorado Gov. John Hickenlooper has signed legislation authorizing the Colorado Economic Development Commission (EDC) to allow certain business that make a strategic capital investment in the state to treat several existing corporate income tax credits as transferable, beginning July 1, 2017, and lasting through June 30, 2020. Once the income tax credits are approved by the EDC as transferable, the business can apply the credit to any tax liability, carry forward the credit for up to five years, or transfer the income tax credit. Under the legislation, the existing credits that are eligible for different treatment include, the Colorado job growth incentive credit; the Enterprise Zone credit for investment in certain property; the credit for new enterprise zone business employees; and the Enterprise Zone credit for expenditures for research and experimental activities. In order to qualify, a business is required to make at least $100 million capital investment for each precertification that the EDC finds will be significant to the state and be productive over time.Precertified tax credits cannot be transferred until tax year 2019 and the business has five years from when the EDC approved the credits to transfer them. Additionally, if the business chooses to transfer its allowed tax credits, then the income tax credits are freely transferable and assignable, subject to the preapproved amount. The transferee may use all or a portion of transferred income tax credits to offset any tax liability or they may transfer any unused portion to a secondary transferee. The unused portion of the tax credit can be transferred on multiple occasions for three subsequent tax years from when the income tax credit was first transferred. The legislation allows the EDC to precertify $10 million in transferable credits in each fiscal year. Any portion of the $10 million not precertified by the EDC in any of the fiscal years may not be certified in a future year. The EDC may precertify transferable credits for the same business in all three fiscal years.H.B. 1356, Laws 2017, effective May 24, 2017last_img read more

South Korean Hyeon Cheng beats Alcaraz Ivorra of Spain, wins Junior ITF II

first_imgSouth Korean Hyeon Cheng’s appearance does not betray that he can hit the ball that hard. So it made for some exciting moments when he made the tall Albert Alcaraz Ivorra of Spain run around during the final of the Junior ITF II in New Delhi on Thursday.Cheng displayed his court craft to perfection as he defeated Ivorra 6-7( 0), 7-7, 6-4 in a gruelling final to win the junior boys’ category. Unlike Cheng, third seeded Oleksandra Korashirli of Ukraine had an easy outing as she thrashed seventh seed Michelle Werbrouck of Belgium 6-2, 6-2 to claim the girls’ title.The boy’s final was an intense affair as none of the players were ready to concede an inch. Ivarro’s booming strokes and strong forehand were challenged by Cheng’s powerful serves.The Spaniard got the first break in the seventh game and took a 4-3 lead. Ivarro then broke Cheng in the 10th game, but the Korean fought his way back. He came up with some beautiful drop shots and levelled the score at 6-6. Ivarro recollected his game and pushed him to the limits in the tie- breaker as the Korean couldn’t score a single point and lost the set.Ivarro maintained the momentum and broke Cheng in the first game of the second set. The Korean, however, stepped up his game and broke back in the 8th and 12th game to draw level.The third set saw the two raise the bar. Ivarro dominated the set with his big serves but Cheng stretched him to the flanks with his angles, forcing the Spaniard to play on his back hand. His strategy paid dividends as the temperamental Ivarro appeared to lose his focus and screamed at his errors.advertisementIt cost Ivarro as he was broken in the 10th game. His strokes lacked the sting and Cheng cashed on it. The Spaniard doubled faulted and Cheng scored on a cross- court forehand. Ivarro double faulted again and Cheng sailed through. “My opponent was tough as he was serving fast and had an equally effective forehand. I made to play him on the back hand and I was successful in my strategy,” said Cheng, who will next play in Kolkata.last_img read more