Portland Trail Blazers new logo

first_img Share on other sites Posted May 9, 2017 its one of my favorite sports logos because the idea/concept of it is so unique. the movement and relationship to the sport condensed into a single mark that actually makes sense. where most would have taken a basketball (or any other piece of sporting equipment if it were another sport) and slapped a letter inside of it, or set it on fire, this logo goes around all of that to complete what is a truly unique and clever mark. the only thing i ever questioned about it was the execution, and they’ve addressed that somewhat. 1,457 Sports Logo News Lights Out 2 86 Members 5,076 Link to post Share on other sites 22,644 Posted May 10, 2017 Next So pardon my ignorance but what is the pinwheel logo supposed to be or represent and does anyone know how it came about? tweaks Sign in to follow this   17 hours ago, anythinglogos said: Location:America Prev 175 Jonah Henderson Recommended Posts I don’t know if the team is using the pinwheel as a P in that ad… that looks more like problematic responsive coding to me. Posted May 9, 2017 Gothamite Share on other sites Share this post portland trail blazers I can see the P, but it’s not nearly obvious enough that they can get away with using the logo in lieu of a regular P. It’d be kind of like using an interlocking baseball logo like the Yankees’ NY, or Giants’ SF with times new roman font. It just doesn’t work in that context. It’s also weird that the logo being a B and a P has the be in front, so it’s like Blazers Portland. And their full name is Trail Blazers and there’s no T. Everything about this team’s branding is weird now that I think about it.  8 minutes ago, SilverBullet1929 said: im hoping the new uniforms will make use of what seems obvious, to pull those lines from the logo and incorporate them into striping or a pattern. otherwise, i think they missed a big opportunity with the wordmark, which is as plain as it gets and doesn’t pair so well with the icon. still, even if the uniforms don’t do that, there’s the opportunity for a custom typeface to be used in marketing pieces. i’m just trying to a way/reason to use those lines elsewhere; that’s a really key feature in this identity 3,076 4,356 Share this post … The most obvious change is that the red part of the pinwheel is now on top — it was previously on the bottom — and the bottom part of the pinwheel is now white rather than silver. The other “big” change is that the lines which comprise the two parts of the pinwheel are now connected by a straight diagonal line of the same color.  As for other changes, the font has been updated — there are now serifs on both the “P” and “T” — and the lines are now at a 45 degree angle, which according to the team represents “the 45th Parallel North that leads on a path to the Northwest region.” Anyone who has driven over and over again past that 45th Parallel sign on I-5 in Salem can attest to that. …While the team did consider rotating the pinwheel back to a vertical orientation, as was the case on the original logo, for whatever reason, the decision was made to keep it diagonal. 775 posts Members Posted May 9, 2017 Posted May 9, 2017 5,076 Link to post Share this post Share on other sites 3,760 Share on other sites 3,760 Link to post SilverBullet1929 Members Members Share on other sites 210 5,935 posts Gothamite UnclearInitial Posted May 9, 2017 And the fact that they’re still actively using it as a letter, albeit the wrong letter, indicates that they haven’t completely gone away from that original intention.  Somebody may think that’s a P, but it isn’t. Members Share on other sites Members Share this post Members 1 17,487 posts Share on other sites Posted May 9, 2017 All Activity Share on other sites Go To Topic Listing Link to post 6 Portland Trail Blazers new logo 5,033 2,838 posts Share this post Members So pardon my ignorance but what is the pinwheel logo supposed to be or represent and does anyone know how it came about? 22,644 5,902 posts generalshepherd141 Share this post 86 Quote The Invisible 0 Link to post 22,644 Location:Indiana > Miami Link to post Lights Out This isn’t a bad update, but it would have looked better with silver instead of white: Link to post 22,644 Share this post 5,076 Posted May 9, 2017 1 There’s no P, and never has been. On this update, I like how the lines now connect in the center, and the width between the inner black lines is more consistent. Overall a nice update to the NBA’s most unique logo, but I’m not so sure I like the word mark with just the P and T having sharp points on them. I wish they kept oblique lettering of some kind. Toronto206 5,076 Location:DC area Location:Provo, Utah 4 22,644 jaha32 Share this post 2 BrandMooreArt Other than that, this is a great update. Really like that the lines aren’t tapered anymore too; they’re much better straight. 38 minutes ago, Lights Out said: 22,644 Link to post Location:Oregon Gothamite Members I’m just glad they got rid of that boxy rhombus logo which was awkwardly tall and a poor solution to incorporating the team name. The rhombus version was a pseudo primary anyway because the pinwheel by itself was always a stronger mark and more commonly used. 22,644 22,644 8,685 jaha32 Share on other sites Share on other sites Sport 3 6,949 (edited) Share on other sites 53,284 posts 1 What’s the point if it is made to look like a letter? It is a classic logo as is, no need to screw it up. Share on other sites Agree completely on the “5 on 5″/ motion. Distinct and clever, evocative of the sport but not so literal as a piece of equipment.  It deserves to be timeless, even though they keep tinkering with it.  I like the update a lot: farewell ugly rhombus; good riddance pointless spiky things.  But this doesn’t actually fix the main problem I have with the logo, which is that it isn’t a P yet could so easily be.  I know, it’s a B for Blazers, but city initials are always better than nickname initials.  Besides, the NBA is even using the pinwheel as a P in an ad running across the top of the page:  Share this post i feel like they’ve fixed some things and broken other parts of it. the closed containing shape is better, i really like the mono-weight lines, the red being on top is fine because it’s the primary color. what i don’t like is the the lines close at the center now. it was done to divide the two “teams” in the mark, but it also weakened a sense of rotation and it doesn’t quite look whole now— more like two different shapes sitting next to each other.  175 GFB Share this post GFB 1 0 upperV03 Gothamite 7,283 posts 8,685 This isn’t a bad update, but it would have looked better with silver instead of white: Red Wolf Gothamite Sign in to follow this   This topic is now closed to further replies. 3,076 210 The article on NBA.com includes this delightful animation of their logo history: Posted May 9, 2017 Link to post (I)t should be noted that the pinwheel logo is now the team’s primary logo, which actually was not the case previously. The pinwheel placed within a black rhombus with “Portland” above the pinwheel and “Trail Blazers” below was actually the team’s primary logo, but nobody really liked it and it was difficult to deal with from a design perspective, so it’s now been scrapped. Most fans don’t seem to know that logo was the team’s primary, which just goes to show how infrequently it was used, which was in no way an accident. 2,958 posts Link to post Location:Dzekoburgh 13,075 6,949 still not quite there Share this post Gothamite 3 3,760 8,685 Gothamite All Activity Share on other sites 269 Share this post 26,359 posts 2,000 3,076 269 1 Red Wolf Share on other sites I think we all may be missing the best part of the new logo — it’s not a roundel!!  2 6 What is that supposed to be?  “bresented by Moda”?  “qresented by Moda”?    26,438 posts what the hell is ccslc? 5,076 13,075 Link to post WSU151 4,356 Link to post Portland Trail Blazers new logo 5 Agreed. Always loved their logo. It’s a true icon and the spiky one they’ve been using made it overly busy. In business logo design we tend to let more abstract works pass because businesses deal in thoughts and ideas while sports tend to be more concrete and obvious, but when your name is something like Trail Blazers an abstraction is the best way to go rather than a covered wagon or a flaming basketball like you said. Your second paragraph is my only complaint. In their animation (good job by whoever did it) there is a brief second where all of the lines are open and then are closed and it looks better without it.  Flip the pinwheel around, and it would be so much better.  Got it – thanks for the correction! Share this post 1 That said, this is a solid update to the old pinwheel design. It’s been around long enough, and looks good enough that I’m sure there’d be a revolt if it changed too much. After all, didn’t Portlandians chant, “You f***ed up!” at the Timbers logo reveal like they were at an ECW show?  2,838 posts 2,000 22,644 UnclearInitial The article on NBA.com includes this delightful animation of their logo history: Members FinsUp1214 SportsLogos.Net Prev Posted May 9, 2017 Members Share this post Forums Home SportsLogos.Net Share this post SilverBullet1929 Sport 7 Share on other sites JerseyJosh upperV03 5,076 Link to post Edit: they’re not now using it as a P, that was just bad coding on the website.  But it’s definitely intended to be a B.  Board Man + Young Trece I like the update a lot: farewell ugly rhombus; good riddance pointless spiky things.  But this doesn’t actually fix the main problem I have with the logo, which is that it isn’t a P yet could so easily be.  I know, it’s a B for Blazers, but city initials are always better than nickname initials.  Besides, the NBA is even using the pinwheel as a P in an ad running across the top of the page:  Members Members Location:Salem, OR Members 2 1 i feel like they’ve fixed some things and broken other parts of it. the closed containing shape is better, i really like the mono-weight lines, the red being on top is fine because it’s the primary color. what i don’t like is the the lines close at the center now. it was done to divide the two “teams” in the mark, but it also weakened a sense of rotation and it doesn’t quite look whole now— more like two different shapes sitting next to each other.  What is that supposed to be?  “bresented by Moda”?  “qresented by Moda”?    Toronto206 Webfooter 9,114 posts 175 235 posts Posted May 9, 2017 13,075 Members Forums Home It’s supposed to represent the 5 members of each team in motion on a court.  I never got that until I finally read an interview with the people who helped design the initial logo. It’s pretty obvious that the B was intentional; it’s even more clear in the logo’s original orientation, especially when compared to the typography they were using.  Share on other sites 53,284 posts WSU151 Link to post Share this post 5 Followers 3 5,033 3 hours ago, Gothamite said: Gothamite Share this post I took a crack at their logo and here’s what I would’ve done Edited May 10, 2017 by Gothamite So the pinwheel is just covering up the ad, not actually being used as the letter ‘p’. 22,644 2 Sports Logos Webfooter Link to post Share on other sites Posted May 9, 2017 Next 919 By Gothamite, May 9, 2017 in Sports Logo News Share on other sites Link to post 1,457 Favourite Logos:Miami Marlins and too many others to name… Location:Provo, Utah Members its one of my favorite sports logos because the idea/concept of it is so unique. the movement and relationship to the sport condensed into a single mark that actually makes sense. where most would have taken a basketball (or any other piece of sporting equipment if it were another sport) and slapped a letter inside of it, or set it on fire, this logo goes around all of that to complete what is a truly unique and clever mark. the only thing i ever questioned about it was the execution, and they’ve addressed that somewhat. 3 4,356 1 five boroughs, one City. Members As I’ve said in the other thread- the update to the pinwheel is great. Much improved imo. However, I don’t really like the word mark but maybe overtime it will grow on me. Looking forward to seeing the jerseys! Posted May 10, 2017 Weighing 4,000 pounds of heavy metal JerseyJosh 1,457 BrandMooreArt Members Members 3,678 posts Members Posted May 9, 2017 Graphic Designer That’s a good update on the pinwheel. Not really sure about the  bar joining the lines, it kind of undermines the dynamism that the pinwheel is meant to convey.  Link to post Joe InGOAT Share this post 53,284 posts 0 FinsUp1214 Trequartista FinsUp1214 Location:973 Location:The One True City of Arkansas 2,000 five boroughs, one City. Share this post Location:Wisconsin / South Korea nba 86 53 minutes ago, BrandMooreArt said: I’m a pretty big fan of it altogether, but one nitpick I have is that I think it’d look better if the motion lines were red and black with no background, like the old logos were. I never liked the black background on the primaries, the simple red and black lines were much cleaner (and of course, you can just do the red and white lines when the logo is against black). 210 Share this post Posted May 9, 2017 Location:Cincinnati Flip the pinwheel around, and it would be so much better.  generalshepherd141 Share on other sites 4 I presume this is already being discussed in a mega thread, but it’s worth a conversation on its own: the Trail Blazers unveiled new logos yesterday.  2,238 posts Location:Miami, Florida 5,033 5 Agreed on the 70’s font. Growing up in the 90’s, I’d always been partial to the italicized font because, well, that’s always been the Blazers look I’ve known. But getting older and getting more into design, I’ve come to really appreciate the 70’s font and see that it works even better with the pinwheel than the 90’s-current wordmarks have. I prefer it now. Portland Trail Blazers new logo 269 Posted May 9, 2017 22,644 Posted May 9, 2017 15 3 Posted May 9, 2017 919 919 1,500 posts Favourite Logos:*Devil Rays alternate cap logo, 1998*Red Sox cap logo*Chargers primary logo*Lake Elsinore Storm cap logo FinsUp1214 Favourite Logos:Hartford WhalersMinnesota WildMontreal ExposSan Diego Padres “Swingin’ Friar”Indianapolis ColtsCincinnati Bengals head Link to post Page 1 of 10   177 posts five boroughs, one City. Link to post Disagree completely. The silver always seemed like an inappropriate accent color to use in the pinwheel, and I think most Blazers fans would agree that switching back to a primarily red/black/white color scheme is more fitting. I’m fine with them keeping gray(s) as secondary colors to be used sparingly for merchandising and promotional materials, and possibly even the alternate uniforms, but the main scheme should absolutely be red/black/white. 53,284 posts Posted May 9, 2017 2 Link to post Joe InGOAT 22,644 5 My biggest gripe is the refusal to use the 70’s font full time. They even use it in the Pride uniform, so   they know that it’s a recognizable part of the Blazers brand. Not capitalizing on that is just stupid Page 1 of 10   2 I’m not sure it’s supposed to be seen as a letter, ever since they angled the lines years ago.  When it was vertical, yeah, it could probably be interpreted as a letter, but I think they are intent on it being a 5-on-5 pinwheel angled 45 degrees.   Followers 3 Posted May 9, 2017 I presume this is already being discussed in a mega thread, but it’s worth a conversation on its own: the Trail Blazers unveiled new logos yesterday.  five boroughs, one City. Favourite Logos:Hartford WhalersMinnesota WildMontreal ExposSan Diego Padres “Swingin’ Friar”Indianapolis ColtsCincinnati Bengals head Sports Logos Sports Logo News 6,949last_img read more