Having spent an awesome lot of energy ‘energising’ its premium segment, South Korean giant Samsung is now looking to do the same with its affordable range of phones as well, just so budget conscious buyers don’t feel left out. Samsung’s Galaxy J series has been doing well for the company, but the Galaxy J7 is almost 6 months old now, and if you know Samsung any better, that is an awful long time. The company has eventually introduced a brand new series — a budget one at that — it is calling Galaxy On. It has launched two phones in this range: the Galaxy On5 and On7 , priced at Rs.8,990 and Rs.10,990 respectively. You can now buy them exclusively via Flipkart.We spent some time with the Galaxy On5, On7 and here’s what we think about them.Essentially, the new On5 and On7 are simply rebranded versions of Samsung Galaxy J series phones, therefore any resemblance to the Galaxy J2, J5 and J7 is not co-incidental. The company of course thinks differently, so let’s leave it at that and try to approach these phones with a broader vision. The Galaxy On5 and On7 are budget phones sporting similar design and more or less similar specifications set. The biggest difference is screen size. While the Galaxy On5 is a 5-inch phone, the Galaxy On7 is a larger 5.5-inch phablet. On first look it would appear that you’re paying Rs.2,000 more just for some more screen real estate, which frankly speaking isn’t much, and there are other differences, although very subtle ones.advertisementLet’s talk about the design for a bit. Samsung likes to maintain a consistent design in its phones, especially in its budget ones. Although, it has changed its premier smartphone range dramatically — more in the materials used, rather than inherent design though — its budget phones still look like they’ve been frozen in the past. The Galaxy On5 and On7 look starkly similar to the Galaxy J2, J5 and J7. Both the phones follow Samsung’s flat rectangular slab of a design with removable back covers that sport faux leather finish. The phones are however inherently made of plastic, but it’s good to see Samsung now using better build material in its budget phones. The addition of a removable back cover allows Samsung to put in a removable battery inside the Galaxy On5 and On7, which is always nice to have.Both the Galaxy On5 and On7 appear to be well built and are sturdy to hold and use. The power button on the right and volume rocker on the left are well placed and offer decent feedback.A major drawback of these new phones however is there dimensional parameters. While the On5 weighs 149 grams, the On7 weighs 171 grams. And they are thick. You will actually feel their weight in hands. Of the two the On5 feels a little more bulky in comparison. The On7 — being a 5.5-inch phone — has better dimensions and is slightly more ergonomic.Both the On5 and On 7 lack any sort of protective covering on the front, and they are not water and dust resistant like the Moto G (Gen 3). Samsung has also ditched using a Super AMOLED panel in the Galaxy On5 and On7 and instead opted for a more conservative TFT display. Both the phones come with HD (720X1280p) display. Although the screens are sufficiently bright, colours are slighty washed out so you get warmer colour tones. The screens are not very reflective though.While the Galaxy On5 is powered by a 1.3GHz quad-core Exynos 3475 processor coupled with Mali-T720 GPU, the On7 comes with a 1.2GHz quad-core Qualcomm Snapdragon 410 SoC with Adreno 306 GPU. Both the phones come with 1.5GB of RAM and 8GB of inbuilt memory which is expandable by up to 128GB via microSD card. These are standard budget specs, so you can’t complain much. Having said that, there are now phones in this price range that offer better hardware at more or less similar prices. As for the On5 and On7, we found them quite satisfying in our brief usage. A lot of it has to do with Samsung toning down its TouchWiz UI (on top of Android 5.1 Lollipop in this case) to remove unnecessary apps. TouchWiz is now smoother and more fluid than ever, which improves performance.The On7 comes with a 13-megapixel camera on the rear while the On5 has an 8-megapixel rear camera. These are assisted by autofocus and LED flash. Both the phones sport a 5-megapixel front camera. These are a huge improvement — in terms of specs — over the cameras we get on the Galaxy J series. We look forward to testing them out in more detail.advertisement Both the phones support dualSIM and 4G LTE connectivity options. Both the SIMs support 4G LTE, and you also get an Ultra Data Saving mode (we saw it earlier in the Galaxy J series as well) that intelligently helps conserving your data.While the On5 uses a 2,600mAh battery, the On7 is backed by a larger 3,000mAh battery. The 3,000mAh battery on the On7 is certainly an excellent thing to have, as not many phablets in this range offer such a huge battery.With the Galaxy On5 and On7, Samsung is looking to make significant headway in the budget and lower mid-range segment. But, it’s got serious competition to beat. There are better and more powerful phones in this price range that offer more value for money, but then most of them are Chinese phones. Samsung on the other hand has an upper hand courtesy its brand value.