News / Australia’s China-dependent economy starts to feel the effect of the virus

first_imgThe WRF represents transport operators across Western Australia (WA), a vast region known for its large quantities of fresh produce exports to China, including seafood such as dragon shrimp and rock-lobster.According to Bloomberg, the fishing has ground to a halt in some WA towns due to the trade disruption, while other cargo, such as honey, is stuck at port waiting for clearance in China.John Park, head of business operations at the Freight & Trade Alliance (FTA), said: “What we are hearing is that fresh produce exporters of fruit, vegetables and meats, along with the wine industry, are feeling the pinch simply because China has become such a large consumer of these products.”And surcharges on reefers remains another issue for exporters, he noted, with FTA members reporting blanked sailings for direct voyages.“Members are also concerned at peak season surcharges, not only on China outbound, but also on Europe or US trades to Oceania, due the shortage of empties in those areas caused by no exports from China,” Mr Park said.And the outlook for Australia’s airfreight market is little better.“There are still limited passenger flights that carry cargo in belly space,” Mr Park explained. “Some airlines providing specific cargo charter flights are pricing higher than normal. For example, a freight forwarder who usually paid around $2 per kg, today was offered $5 per kg on a freighter. ”Australia’s economy is one of the world’s most China-reliant, the country accounts for a third of all Australian exports and nearly a fifth of all imports.Freight arriving from China has slowed drastically, and the effects are yet to play out, said the WRF’s Mr Dumesny. “The impact will begin to be really felt next week in WA, with sectors from retail to construction feeling the supply shortage.“The upswing, however, is for local companies that offer import replacement and don’t have China supply chain exposure.”Bloomberg economist James McIntyre added: “To lose your largest customer and largest supplier at the same time is a shock of unfathomed proportions. The longer the disruptions persist, the deeper the unknowns and the larger the shock becomes for the economy.” Australia’s freight volumes have taken a nosedive due to the coronavirus crisis – one ocean carrier reportedly cutting temporary staff as a result.Cam Dumesny, chief executive of the Western Roads Federation (WRF), said the impact from China’s extended factory shutdown and subsequent cargo congestion would be severe.“This is due to the heavy integration of our economy and supply chains with China’s,” he told The Loadstar.“Early stage reports are a 20% drop in container volumes at Brisbane ports, for example,” he said. “Higher drop-off figures are being reported by one national container carrier who has laid off 200 casuals and ‘subbies’.” By Sam Whelan 04/03/2020last_img read more

News / Cautious industry welcome for ‘light touch’ post-Brexit customs controls

first_img The freight industry has “cautiously welcomed” news that the UK government is to stagger import controls throughout 2020, but has warned that without an extension to the transition period, getting a trade deal will be crucial.“A recent survey of our members revealed that the majority believe an extension to the transition period is desirable if no trade deal is agreed by 31 December, and UK trade with the EU is conducted on WTO lines,” said BIFA director general Robert Keen.“With that option now off the table, we hope a trade deal between the EU and UK can be agreed before the end of the year.“Even with a phased transition for the new border processes, and the promise of an additional £50m investment in Customs IT infrastructure and training, we remain concerned on a number of issues, including recruitment of staff qualified and experienced in Customs procedures and the lack of available time to train newcomers, which is not a five-minute job.“In effect, we have a plan; but as always, the devil will be in the detail. For instance, how long will it take to build the infrastructure that the government recognises will be required?“And it remains to be seen whether the EU will reciprocate, with a similar phased transition for UK exports to the EU.”The UK Warehousing Association (UKWA) said the government’s ‘light touch’ approach was pragmatic.“We’re pleased that government appears to be listening, albeit somewhat late in the day,” said chief executive Peter Ward. “Preparation for full declaration on all goods by the end of the year would not have been feasible.”The government also said on Friday that it recommended using existing inland facilities for Customs and inspection checks, in order to relieve pressure on ports.“The government has finally acknowledged that multi-functional inland sites will be required for customs and SPS procedures and has committed to build the necessary infrastructure for inland inspection by the end of June next year,” added Mr Ward.“Our message is that, rather than spend taxpayers’ money on extensive state-of-the-art projects, existing facilities could be effectively optimised. Plenty of our members operate customs bonded warehouses and temperature-controlled facilities within reach of the major ro-ro ports. These companies have the experience, skills and labour to provide inspection services and would embrace the opportunity to expand their services. We look forward to further engagement with the government on this issue.”But he added: “As ever, the devil is in the detail. We are talking about highly technical and very complex processes; it is vital that the government consults thoroughly with those ‘at the coalface’ to fully understand all implications and a feasible timeline before committing to major change.”Tim Morris, chief executive of UK Major Ports Group, said a lot more detail, work and time was needed.“Even with today’s announcements, time remains short and businesses need to prepare rapidly. Less than 20% of the UK’s trade with the EU moves via trucks with drivers, so it’s vital than any government support covers all transport modes, such as containers and unaccompanied trailers, and locations. Of course, there are two sides to a border and knowing the EU’s borders requirements will be crucial.” By Alex Lennane 15/06/2020 © Craig McKay |last_img read more

News / Chronic shortage shines a light on carrier under-investment in box fleets

first_imgPhoto 176823596 © Jens Rother – Dreamstime.com By Mike Wackett 10/12/2020 The current acute shortage of boxes on many tradelanes has exposed the lack of investment by carriers in their container fleets.Drewry estimates that by the end of the year the global stock of containers will be 42.4 million teu, down 1% on 2019.In comparison, Alphaliner expects the containership fleet to have grown by 3.5%, to reach capacity of 24.05m teu.Slow-steaming and the ‘new normal’ of port congestion has considerably extended the time needed to recycle equipment. The latest reports coming into The Loadstar reflect equipment shortages at every main Chinese port.With just a few exceptions, every carrier has been impacted, with the crisis now extending beyond the popular 40ft high-cube containers to all other types of boxes.And with carriers’ priority on positioning empty equipment back to Asia, to take advantage of skyrocketing freight rates on headhaul legs, exporters in the US and Europe are severely challenged by the dwindling number of service options open to them.Indeed, the US Federal Maritime Commission (FMC) is investigating the actions of carriers in refusing bookings from the American agricultural industry, thereby “shutting them out of global markets”.Carriers are happy to forfeit the backhaul freights in order to have their equipment available back in Asia unencumbered by cargo loading and discharge delays.And the lack of investment in containers by carriers, rather than their blinkered focus on ordering ultra-large ships, appears to be at the root of the problem.“There has been under-investment in new containers until very recently,” Simon Heaney, senior manager supply chain research at Drewry told The Loadstar.“The unexpected surge in demand has placed incredible stress on the supply chain and caused unavoidable bottlenecks.“There is no easy fix, unfortunately. New containers are being added – manufacturers are full until March – but unless the other problems are fixed, many of those too will get stuck in the system,” he added.An industry liner source told The Loadstar internal procurement requests had been “batted away”.“The cost stranglehold has been very tight for years and requests to purchase new boxes have been put at the bottom of the list,” he said. “All we were told was that we had to be more efficient with our container control and, in exceptional circumstances, we might get the green light to take more boxes on lease.”Carriers have moved towards leasing containers in recent years, they now account for over 50% of the global fleet and only one-third of new containers being purchased by carriers in the past five years.The leasing option is favoured by many carriers due to the flexibility it affords them as a just-in-time policy, as well as the reduced storage and positioning costs it offers to lines relentlessly trying to cut unit costs.However, with leasing companies fully committed, carriers will need to revisit their strategy on their container fleets or risk losing market share to rivals that have a greater availability of equipment.last_img read more

Don’t let HIV ravage a generation poised to transform Africa

first_imgFirst OpinionDon’t let HIV ravage a generation poised to transform Africa Newsletters Sign up for First Opinion A weekly digest of our opinion column, with insight from industry experts. Related: The Goalkeepers report focused on Zimbabwe for another reason in addition to its success against HIV: More than half its population is aged 25 or younger, which means they’re entering the time of life when they are most at risk of infection with HIV. Trending Now: Zimbabwe isn’t unique in this regard. Globally, the largest generation of young people in human history is approaching that vulnerable age — a trend that’s most prevalent in sub-Saharan Africa.advertisement I started my medical training in San Francisco in 1982. Like many of my colleagues at that time, I found myself at the center of a terrifying public health crisis, in which a then-unknown virus was killing young men at an alarming rate. Although I was preparing to be an internist and oncologist, I also became an AIDS doctor. That work eventually took me to Uganda to help care for people with HIV/AIDS as the epidemic took hold there.I am still fighting this scourge, only now on a larger scale, leading the Bill and Melinda Gates Foundation. Our latest Goalkeepers report, a look at the most consequential trends and data in global health and development, focuses on Zimbabwe as an example of the enormous progress that has been made against HIV/AIDS since those dark early days.At the height of its epidemic in 1997, a shocking 1 in 4 adults in Zimbabwe — roughly 1.5 million people, about the size of the population of Philadelphia — were infected with HIV, the virus that causes AIDS. So the country made a dedicated push to say we’re not going to be victims of HIV; we’re going to invest in treatment and prevention. As a result, HIV infections are down 49 percent since 2010 and AIDS-related deaths are down by 45 percent. These achievements have done much to transform the country, despite political and economic turmoil.advertisement Comparing the Covid-19 vaccines developed by Pfizer, Moderna, and Johnson & Johnson The good news is that this generation is the healthiest and most educated the continent has ever seen. No previous generation has been so well-equipped to build strong communities, drive economic growth in their countries, and expand the limits of human possibility.With the right investments in health and education, these young people will lead a new wave of economic progress in sub-Saharan Africa that matches what we have witnessed in China starting in the 1990s and India in the 2000s.The promise of progress is incredible, but it won’t happen if this generation is ravaged by HIV. And the stark reality is that we won’t prevent another crisis if we just keeping doing what we’re already doing. It won’t even be enough to expand our efforts with the methods and medicines currently available to prevent and treat HIV/AIDS, although that’s also an urgent priority. About the Author Reprints Sue Desmond-Hellmanncenter_img @SueDHellmann For the first time, over half of people worldwide with HIV taking AIDS drugs By Sue Desmond-Hellmann Sept. 18, 2018 Reprints Leave this field empty if you’re human: Making such preventive measures extensively available could avert up to 364,000 new cases of HIV among 15- to 29-year-olds in Zimbabwe by 2050, according to data modeling carried out by a team from Imperial College London for the Goalkeepers report. That’s 364,000 more young Zimbabweans who can become leaders, activists, entrepreneurs, and innovators to carry the country forward.The case is clear. If we keep doing the same things, the same way, we run the serious risk of a resurgent HIV/AIDS epidemic that will rob people in the world’s poorest places of the chance for long, healthy, productive lives — that’s the peril. The potential is that discovering, developing, and delivering more effective treatments and prevention methods for HIV/AIDS will unleash healthy, thriving young populations that will build healthy, thriving economies.Sue Desmond-Hellmann, M.D., is the CEO of the Bill and Melinda Gates Foundation. Please enter a valid email address. A medic tests a truck driver for HIV inside a Doctors Without Borders van along along the Beira “corridor,” a strip of land running from the Indian Ocean port of Beira in Mozambique to Zimbabwe’s eastern border. GIANLUIGI GUERCIA/AFP/Getty Images The truth is, we must find new and better ways to dramatically accelerate progress on HIV/AIDS and start to turn ideas into solutions more quickly.That demands aggressive, sustained investment in global health research and development into new methods for preventing HIV by governments, private enterprise, and philanthropic foundations like ours. These can take many forms. One is more effective and longer-lasting drugs, known as long-acting pre-exposure prophylaxis (PrEP), that can stop HIV from taking hold and spreading throughout the body. Another is exploring advances in immunology and the possibility that they can be trained against HIV. And then there is the medics’ holy grail: a vaccine.It will take time before anything truly revolutionary becomes available. But at the Bill and Melinda Gates Foundation, we are confident that a new and better PrEP can be available in about five years’ time. And there are two large-scale clinical trials (called Uhambo and Imbokodo) underway to test potential HIV vaccine candidates. Privacy Policy Tags drug developmentglobal healthinfectious diseaseVaccineslast_img read more

Dunbar Middle student threatens to shoot up school

first_imgWoman arrested during drug bust at Fort Myers home June 10, 2021 AdvertisementNo other information about the student was immediately available. Fort Myers police officer involved in Freeh Report back on leave June 10, 2021 Advertisement Man killed during shooting at Central Avenue June 12, 2021 FORT MYERS, Fla. – A Dunbar Middle School student posted a threat against the school on social media. The Fort Myers Police Department immediately provided extra security and quickly identified the student accused of making the threat, according to school officials.The student was taken to Saluscare after saying some concerning things regarding his mental health, according to Fort Myers police. The threat was not credible and classes continued as normal throughout the day, the school said. Dunbar Middle School administration said there will be potential legal and educational consequences for the student involved. AdvertisementRecommended ArticlesBrie Larson Reportedly Replacing Robert Downey Jr. As The Face Of The MCURead more81 commentsGal Gadot Reportedly Being Recast As Wonder Woman For The FlashRead more29 commentscenter_img Fort Myers Police Chief Diggs’ contract extended by city council June 9, 2021 Advertisement AdvertisementDC Young Fly knocks out heckler (video) – Rolling OutRead more6 comments’Mortal Kombat’ Exceeded Expectations Says WarnerMedia ExecutiveRead more2 commentsDo You Remember Bob’s Big Boy?Read more1 commentsKISS Front Man Paul Stanley Reveals This Is The End Of KISS As A Touring Band, For RealRead more1 comments RELATEDTOPICS AdvertisementTags: Fort Myers Police DepartmentSchool Threatlast_img read more

Agriculture Minister Points to ‘Exciting Offers’ from Sugar Investors

first_imgRelatedAgriculture Minister Points to ‘Exciting Offers’ from Sugar Investors RelatedAgriculture Minister Points to ‘Exciting Offers’ from Sugar Investors FacebookTwitterWhatsAppEmail Agriculture and Lands Minister, Roger Clarke, has said there were some “exciting offers” from local and international investors, who have expressed interest in participating in the sugar industry.“Some of the offers are looking very exciting,” he said, noting that the Ministry would be sorting through the offers and at the end of the process, a decision would be made.The Agriculture Minister was addressing the 69th annual conference of the Jamaica Association of Sugar Technologist (JAST), held recently at the Sunset Jamaica Grande Resort in Ocho Rios.Earlier on in the year, the Ministry put out invitations for people who wished to participate in the sector, in terms of ownership. “So far, we have gotten inquiries but we believe that we wanted more and we opened up again this time until the end of December,” he explained.Meanwhile, he said that all stakeholders in the sugar industry must work together to find a common solution to the problems facing the sector.The country must find a way to preserve the industry, noting that sugar was “one of the best agricultural crops” being produced in the island.He noted that the government has made a commitment to do all that was necessary in order to keep the industry alive, and as such, some funding had already been identified for the sector.In 2005, the European Union (EU) announced a 36 per cent reduction in the price paid to Africa, Caribbean and Pacific (ACP) countries for sugar, which would be applied over a four-year period. RelatedAgriculture Minister Points to ‘Exciting Offers’ from Sugar Investorscenter_img Agriculture Minister Points to ‘Exciting Offers’ from Sugar Investors UncategorizedNovember 17, 2006 Advertisementslast_img read more

PM Golding Meets With US Congressman and IDB on First Visit to Washington D.C.

first_imgPM Golding Meets With US Congressman and IDB on First Visit to Washington D.C. UncategorizedOctober 2, 2008 RelatedPM Golding Meets With US Congressman and IDB on First Visit to Washington D.C. FacebookTwitterWhatsAppEmail Prime Minister Bruce Golding arrived in the US Capital, Washington DC this morning (Sept 29) following a weeklong hectic schedule to New York during which he delivered his first address to the United Nations General Assembly.His first assignment in Washington DC saw him attending a luncheon meeting with US Congressman, Eliot Engel who serves on the Energy and Commerce Committee and the International Relations Sub- Committee on Western hemisphere. Both men held discussions on a number of issues and possible areas of co-operation between Jamaica and the US. Prime Minister Golding was accompanied by Jamaica’s Ambassador to the US, H.E. Anthony Johnson and the Permanent Secretary in the Office of the Prime Minister, Mrs. Patricia Sinclair-McCalla.Mr Golding’s next stop was a high-level meeting with the President of the Inter_American Development Bank, Mt Luis Alberto Moreno and other IDB officials. Prime Minister Golding’s talks centred on identifying funding for infrastructural damages caused by the recent passage of Tropical Storm Gustav. Also representing the government of Jamaica at the IDB talks were Ambassador Johnson, the CEO of the Planning Institute of Jamaica, Dr Wesley Hughes, Dr Richard Bernal, Alternate Director – Caribbean Inter-American Development Bank , Mrs. Maureen Vernon, Advisor- Caribbean Division, IDB, and Mrs. Sinclair McCalla.This evening, Mr Golding will get the opportunity to address the Jamaican Diaspora from Maryland, Virginia and Washington metropolitan area.Tomorrow morning he will pay a courtesy call on the Secretary General of the Organisation of American States, Jose Miguel Insulza. He will address the OAS Permanent Council in the morning after which he will attend a meeting with the President of the World Bank, Mr Robert Zoellick.The Prime Minister will end the day with a press briefing organized by the Embassy of Jamaica in Washington DC. Advertisementscenter_img RelatedPM Golding Meets With US Congressman and IDB on First Visit to Washington D.C. RelatedPM Golding Meets With US Congressman and IDB on First Visit to Washington D.C.last_img read more

$1 billion manufacturing agreement secures Australia’s national health security

first_img$1 billion manufacturing agreement secures Australia’s national health security A new high-tech vaccine manufacturing facility will be developed in Melbourne to secure Australia’s long-term supply of critical health products including pandemic influenza vaccines and life-saving antivenoms.The $1 billion agreement between the Morrison Government and Seqirus also provides the ability to rapidly manufacture vaccines when responding to health pandemics in the future.Prime Minister Scott Morrison said the new complex would be the largest influenza vaccine manufacturing facility in the Southern Hemisphere.“Keeping Australians safe is my number one priority and while we are rightly focused on both the health and economic challenges of COVID-19, we must also guard against future threats,” the Prime Minister said.“This agreement cements Australia’s long-term sovereign medical capabilities, giving us the ability to develop vaccines when we need them.”“Just as major defence equipment must be ordered well in advance, this is an investment in our national health security against future pandemics.”Health Minister Greg Hunt said under the agreement, Seqirus would invest $800 million in the development of the facility project, creating 520 construction jobs, commencing in 2021.“This new facility will guarantee Australian health security against pandemic influenza for the next two decades.”“Our government’s strategy to protect the health and wellbeing of Australians and the Australian economy, as well as having access to a world class health system.”“This is a major milestone, ensuring that Australia can mass produce vaccines against future flu pandemics, as well as continuing onshore production of seasonal flu vaccines, Q fever vaccines and antivenoms.Without this historic agreement, the nation would need to source these critical medical products from overseas.Seqirus is currently the only company making influenza and Q fever vaccine in Australia, and the only company in the world making life saving antivenom products against 11 poisonous Australian creatures (snakes, marine creatures and spiders).The current agreement between the Australian Government and Seqirus-a subsidiary of CSL Ltd-is due to end in 2024-25. To continue onshore manufacturing in Australia, Seqirus will now invest in a major new vaccine manufacturing facility close to Melbourne airport to replace its existing, ageing production facilities in Parkville, Melbourne.The highly specialised production facility is expected to be operational by 2026 with the contract for supply of these critical products extending to 2036.Minister for Industry, Science and Technology Karen Andrews said Australia’s manufacturing capability had been a huge asset during the COVID-19 pandemic and this agreement will keep us in a strong position.“The Morrison Government knows just how important it is for Australia to be able to stand up for itself when it really matters,” Minister Andrews said.“This investment will not only allow us to continue to manufacture the essentials we need well into the future but it will also create and secure high paying manufacturing jobs across a range of skills.“This agreement is just one in a range of investments we’re making to drive Australian manufacturing forward and create jobs. We’re also investing a further $1.3 billion through our Modern Manufacturing Initiative into projects across six priority areas, including medical products.”The Morrison Government acted quickly and decisively to address the consequences of COVID-19 and as a result, Australia has achieved some of the best health and economic outcomes in the world.More than $18.5 billion has committed to support the emergency COVID-19 health response to the pandemic, including $3.2 billion to secure access to over 134.8 million doses of potential COVID-19 vaccine candidates developed by the University of Oxford-Astra Zeneca and the University of Queensland, Pfizer-BioNTech and Novavax.The Victorian Government has also supported the procurement of suitable land for Seqirus. /Public Release. This material comes from the originating organization and may be of a point-in-time nature, edited for clarity, style and length. View in full here. Why?Well, unlike many news organisations, we have no sponsors, no corporate or ideological interests. We don’t put up a paywall – we believe in free access to information of public interest. Media ownership in Australia is one of the most concentrated in the world (Learn more). Since the trend of consolidation is and has historically been upward, fewer and fewer individuals or organizations control increasing shares of the mass media in our country. According to independent assessment, about 98% of the media sector is held by three conglomerates. This tendency is not only totally unacceptable, but also to a degree frightening). Learn more hereWe endeavour to provide the community with real-time access to true unfiltered news firsthand from primary sources. It is a bumpy road with all sorties of difficulties. We can only achieve this goal together. Our website is open to any citizen journalists and organizations who want to contribute, publish high-quality insights or send media releases to improve public access to impartial information. You and we have the right to know, learn, read, hear what and how we deem appropriate.Your support is greatly appreciated. All donations are kept completely private and confidential.Thank you in advance!Tags:Andrews, Australian, Australian Government, CSL, Government, health minister, Investment, Melbourne, Morrison Government, Parkville, Prime Minister, Queensland, Scott Morrison, university, University of Oxford, University of Queenslandlast_img read more

Alberta RCMP stop impaired driver with only 3 tires

first_img We encourage all readers to share their views on our articles using Facebook commenting Visit our FAQ page for more information. advertisement Trending in Canada Lorraine Explains: Flying wheels are negligence, not accidentsObviously, driving around on only three tires is extremely dangerous. The driver of the vehicle could have caused a serious accident that would have ended in injury or possibly death. On top of their impairment, the absence of a steering tire would seriously reduce the car’s handling ability, meaning that if there was an emergency situation it would be unlikely that preventative maneuvers could be taken. COMMENTSSHARE YOUR THOUGHTS Trending Videos Loose tire on Toronto highway splits through woman’s car The Rolls-Royce Boat Tail may be the most expensive new car ever Created with Raphaël 2.1.2Created with Raphaël 2.1.2 Missing tire  Alberta RCMP center_img A driver in Alberta was pulled over after they were found driving with only three tires on their vehicle. The driver was pulled over and given a field sobriety test.According to Alberta RCMP, the driver was spotted in the wee hours of the night on March 28th near Cochrane. The driver was pulled over, and was found to have their front left tire completely missing. The driver was administered a mandatory alcohol screening breath sample, which they failed.RELATED See More Videos RELATED TAGSFlexCalgaryCrash, Bang, WowNew VehiclesAlbertaCrimeFleximpaired drivinglocalrcmp PlayThe Rolls-Royce Boat Tail may be the most expensive new car everPlay3 common new car problems (and how to prevent them) | Maintenance Advice | Driving.caPlayFinal 5 Minivan Contenders | Driving.caPlay2021 Volvo XC90 Recharge | Ministry of Interior Affairs | Driving.caPlayThe 2022 Ford F-150 Lightning is a new take on Canada’s fave truck | Driving.caPlayBuying a used Toyota Tundra? Check these 5 things first | Used Truck Advice | Driving.caPlayCanada’s most efficient trucks in 2021 | Driving.caPlay3 ways to make night driving safer and more comfortable | Advice | Driving.caPlayDriving into the Future: Sustainability and Innovation in tomorrow’s cars | Driving.ca virtual panelPlayThese spy shots get us an early glimpse of some future models | Driving.ca First Look: 2022 Lexus NX The sport-cute’s looks have been softened, but its powertrains and infotainment offerings have been sharpened If you see a stunt like this on public streets, make sure to report it to prevent others from getting hurt. ‹ Previous Next ›last_img read more

New Australian Tourism Campaign to Help Attract International Visitors to Wine…

first_imgHome Industry News Releases New Australian Tourism Campaign to Help Attract International Visitors to Wine RegionsIndustry News ReleasesWine BusinessNew Australian Tourism Campaign to Help Attract International Visitors to Wine RegionsBy Press Release – February 5, 2018 23 0 Facebook TAGSConsumerWine Australia Share Pinterest ReddIt Linkedin AdvertisementWine Australia has partnered with Tourism Australia in a $36 million marketing campaign in the USA aimed at boosting interest in Australia as a tourism destination.The unique campaign, backed by $1.5 million from the Australian Government’s $50 million Export and Regional Wine Support Package (the $50m Package), was officially unveiled with a new ad broadcast to a TV audience of more than 100 million people during the ‘Super Bowl’ (Big Game).Initially giving the appearance of a film trailer for a new Crocodile Dundee movie Dundee: The Son of a Legend Returns Home, the sixty second ad then builds into a spectacular showcase for Australian tourism. Featuring a scene at a winery, the ad stars Chris Hemsworth and Danny McBride drinking Australian wine and praising its quality.A key focus of the $50m Package is to leverage and grow international tourism to create demand and build awareness for premium Australian wine.Assistant Minister for Agriculture and Water Resources Anne Ruston said the new ad broadcast will further strengthen one of Australia’s most important industries.‘The Australian wine sector has enjoyed significant growth in recent years and the $50m Package aims to build on this, with an ambitious agenda of targeted activities, including marketing campaigns in the USA and China,’ Minister Ruston said.‘At home, this investment will help to attract up to 40,000 additional international tourists to visit our world-renowned wine regions by 2019–20, delivering an estimated $170 million to the economy.‘I’m looking forward to seeing the sector leverage these investments as our reputation for producing fine Australian wine continues to build.’Andreas Clark, CEO of Wine Australia, said this campaign was the perfect opportunity to work with Tourism Australia to promote Australia as a desired destination and to showcase our world-class vineyards to a large and engaged audience.‘The exciting, one-off $50 million investment is an opportunity for the wine sector to maintain its competitive edge, thinking bigger, bolder and better than ever before.The work with Tourism Australia is an initiative to help achieve our tourism objective and drive visitors to Australian wine regions’, he said.‘Australia’s wine and food offering has truly evolved since Crocodile Dundee was released over 30 years ago.‘This campaign puts the spotlight on contemporary Australia and we hope it inspires Americans to discover the beauty and sophistication of our wine regions and try some exceptional Australian wine.‘The Super Bowl has the largest reach of any advertising platform in the USA, with more than 100 million Americans tuning in across the USA and many millions more people globally’, he said.The investment by Wine Australia amplifies the promotion of Australian wine and wine regions on the world stage and complements the targeted USA marketing campaigns being delivered by Wine Australia to increase awareness of our fine wine offering in the USA under the $50m Package.Tourism Australia has developed tailored itineraries including inspired wine and food destination information on Australia.com to encourage holiday bookings.For more information and to view the campaign visit australia.comAbout Wine AustraliaWine Australia supports a competitive wine sector by investing in research, development and extension (RD&E), growing domestic and international markets and protecting the reputation of Australian wine.Wine Australia is funded by grape growers and winemakers through levies and user-pays charges and the Australian Government, which provides matching funding for RD&E investments.Wine Australia is a Commonwealth statutory authority established under the Wine Australia Act 2013.Advertisement Twitter Email Previous articleSummer Sales Start in the WinterNext articleTrefethen Family Vineyards and Cheese Authority Janet Fletcher Announces New “World Cheese Tour” Classes Press Releaselast_img read more